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Dum Laga Ke Haisha ~ Anu Malik composes for Anu Menon

Recently I came across a unique Twitter activity by Dum Laga Ke Haisha- Ayushmann Khurrana’s soon to released movie.

Users were invited to share their love messages. I liked how the creatives had the 90s feel to it. It reminded of the old days.

DumLagaKeHaisha

Curious that I was, I shared my tweet. *Please do not judge me*

Within a few minutes, the brand tweeted back to me with Anu Malik’s composition!

Anu Malik’s song to Anu Menon! 😀

Overall, the campaign has been doing well and I look forward to watch the movie.

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