Recently I came across a unique Twitter activity by Dum Laga Ke Haisha- Ayushmann Khurrana’s soon to released movie.
Users were invited to share their love messages. I liked how the creatives had the 90s feel to it. It reminded of the old days.
Curious that I was, I shared my tweet. *Please do not judge me*
Within a few minutes, the brand tweeted back to me with Anu Malik’s composition!
Anu Malik’s song to Anu Menon! 😀
Overall, the campaign has been doing well and I look forward to watch the movie.